The demand perspective considers societal drivers and takes the main needs, expectations and requirements from the demand side into consideration. Depending on the transport mode, customers are either end users or commercial users such as transport operators. The analysis was undertaken on a global and European scale.


This focus area reviews the impacts of several social characteristics of prospective buyers and actual motorists influencing the demand for both traditional and technologically advanced and innovative means of transportation across regional markets in which the European transport manufacturing industries compete against global counterparts. These included factors such as environmental awareness, propensity to travel, openness to new technologies, digital connectivity needs, new mobility trends, advances in living standards and safety and security concerns.


This focus area studies the impacts of several demographic variables which both predispose and hinder consumers and buyers to purchase vehicles for the different transport modes analysed. These include, among others, population size, density and growth, population age structure, levels of urbanization and agglomeration, household size and characteristics.


This focus area explores the impacts that economic conditions might exert on the acquisition of vehicles in the different techno-social settings studied. These include factors such as levels of consumer incomes and purchasing power, income distribution and expectations about future economic developments, investments in infrastructure, policy incentives such as taxes and subsidies, international trade, and energy prices.

In opposition to the [technological] and [economic] analysis, the demand-side analysis is not scored on a 5-point scale due to the nature of available information.